Writing your book is just half of the work done. The next part is marketing the book so the readers know about it and accept the book. You need to let readers know why you may like it and find some reason to like it. You also need to create a buzz around your book. Let's first find out who is an indie author.
An indie author is someone who writes fiction, nonfiction, or poetry books and self-publishes their work while retaining their publishing rights. They are called indie because they are the creative directors of their books and publishing business. Since they handle their own business, they need to do it in a certain way to reach a wider audience. Here are some ways to do the marketing the right way.
A Press Release
You can try out a press release with the help of a press release service. You need to target your press release as well. Target your local newspapers and magazines as they sometimes may also feature the author's successes. You can even send your release to alumni newsletters and other professional organizations you may belong to. Your writing colleagues may also mention music and line up an interview in their blogs. You can always return the favor when the book gets published.
Good Reviews All-Around
One of the most important parts to consider when it comes to potential buyers is to generate positive reviews of the book. Good reviews matter and you need to include Amazon, Goodreads, or Barnes & Noble, as these can impact a buyer's choice the most. So, how can you attract favorable reviews? You can try Launch Team to review your book. You can include people such as family, friends, and writing colleagues on board.
Start a Blog Tour
A blog tour may include a traditional in-person book tour in which the author may make an appearance at bookstores, libraries, or on various media outlets to start with the book promotion. You may provide content to the blogs where you may appear. That content may also include a review of your book written by the blogger, an author interview, or a guest blog that you may write for the site.
All the content may have links that can direct you to the place where you can buy it. Start with your book tour. After participating in various blog tours, you may coerce the writer to ask them to give a slot. You may also find companies that can help organize a blog tour after paying a certain price.
Social Media Hacks
These days social media makes book promotion so easy any kind of promotion is easy. You can promote on Facebook, Twitter, Instagram, YouTube, and the likes to promote your book. It is easy to create a social media account if you do not have one already. You don't need several social media accounts on various platforms to start book promotion. All you need is one social media platform and promote the same with diligence.
When you write a book, you need special techniques to market it. Incorporate various tools to reach your potential target buyers. A traditional publisher may be ready to spend a lot on publicity and marketing a book. Still, most indies may have a stringent budget, and book promotion may not figure so high on the priority list.
You may have to choose specific strategies to ensure you employ them and make your promotional strategies a complete winner. Part of your promotional may also need you to devote a certain time to market your book. Then decide exactly how you may strategize. The idea behind all the promotional strategies is to build the brand value of your book. It may also help get a greater following over time. The truth is, you may not be able to impact a larger audience right with the first book.
Rather than hoping to create a big impression with your first book, aim to build traction with your first published work, which will ensure your next book also gets similar attention, if not more. Goodreads is one of the biggest online platforms for readers from all over the globe. It's one of the best platforms to start bookish conversations. Incorporate these strategies to ensure that your published work creates a great deal of noise.